Big Fish Social Media
Helping Small To Medium Businesses Understand Digital Marketing
What Is Google Analytics 4 Or GA4
Google Analytics 4 or GA4 is Google’s newest iteration of its analytics platform, and it’s already causing some headaches for webmasters and developers. The main problem with Google Analytics 4 or GA 4 is that it’s not compatible with the older versions of Google Analytics, meaning that all your existing tracking code needs to be rewritten. This can be an absolute nightmare, especially if you’re using a lot of custom code or tracking events. Google is mindful of this problem and is working on a solution, but in the meantime, it’s causing problems for many website owners.
At the moment, GA 4 is that it doesn’t yet support all the features of the older versions, so you might not be able to track everything you need to. Google are also working on this, but it’s not clear when all the features will be available.
The big change with Google Analytics 4 is the way that data is collected and processed. Google are now using a machine learning approach to analytics, which means that they’re constantly learning and improving the way that they track data. This can be good or bad, depending on how you look at it. On the one hand, it means that Google Analytics is constantly getting better at tracking data. But, on the other hand, it also means that there’s a lot more data being collected, which can be overwhelming for some users.
Analytics 4 is more accurate than ever before due to the fact that more data is being collected. Google Analytics 4 is a significant upgrade from the previous versions of Google Analytics. It will have some teething problems, but if you can get your head around the changes, then it’s well worth upgrading to.
Overall, Google Analytics 4 is a work in progress, and it’s causing some problems for people who are using it. Google is aware of the issues and is working on solutions, but it’s not clear when they’ll be fully resolved. In the meantime, it’s worth bearing in mind that there might be some teething problems if you switch to using Google Analytics 4.
What Date Does Standard Universal Analytics Stop Tracking?
Standard Universal Analytics properties will no longer accept new hits on July 1, 2023. So if you still rely on Universal Analytics, we recommend that you prepare to switch over to Google Analytics 4 around this time.
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