Marketing Strategies Built Around Your Business
Not sure where your marketing budget should be going? Big Fish provides bespoke marketing consultancy and management for businesses that want a clearer strategy, straightforward advice and a marketing plan designed around what they're actually trying to achieve.
BUSINESS
Are You Confident Your Marketing Budget Is Being Spent In The Right Places?
Many businesses are already spending money on marketing but aren't completely sure which parts are working, what should be changed or where the next part of their budget should go.
Start With Your Business, Not With A Marketing Product
It's easy for businesses to end up buying individual marketing services without first deciding what role each one should play. SEO may be right for one objective, Google Ads for another, while another business may need to improve its website before increasing its advertising spend.
Our approach starts by understanding your business, your customers, the areas you want to target, your current marketing and the results you're trying to achieve.
From there, we can recommend a strategy based on what makes sense for your business rather than simply trying to sell you every marketing service available.
What Can We Look At?
We can look at the wider picture rather than assessing one marketing channel in isolation.
Your Current Marketing
Review what you're already doing, where you're currently spending money and how the different parts of your marketing are being managed.
Your Website
Look at whether your website properly represents your business, supports your advertising and makes it easy for potential customers to enquire.
Google Visibility
Consider how visible your business is organically and whether SEO could play a stronger role in generating relevant website traffic.
Paid Advertising
Review existing Google Ads or paid social activity and consider whether your advertising budget is targeting the right audiences, services and locations.
Social Media
Look at how social media currently supports your business and whether organic content, paid campaigns or a combination of both should form part of your strategy.
Competitors & Opportunities
Consider what customers see when they compare you with competing businesses and identify areas where your marketing could become stronger.
Two Businesses In The Same Industry Can Still Need Very Different Strategies
Your location, competition, margins, services, customers, existing website, budget and growth plans all influence where your marketing effort should be focused.
Different Objectives
One business may want immediate enquiries while another is focused on longer-term organic growth.
Different Customers
Where your customers are and how they search for your services can completely change the strategy.
Different Budgets
The aim is to use the available budget intelligently rather than spread it too thinly across every channel.
Different Starting Points
Some businesses already have a strong website and reputation; others need to strengthen those foundations first.
From Marketing Questions To A Clearer Plan
You don't need to come to us knowing whether you need SEO, Google Ads, social media or a new website. That's part of the conversation.
We'll look at where the business is now, what you're trying to achieve and then identify the areas that deserve the greatest attention.
Talk About Your Marketing →Your business, customers, services, competitors and objectives.
Your website, current advertising, SEO, social media and wider online presence.
Identify which marketing activities deserve attention and where budget could be best focused.
Create a joined-up approach based on the priorities and opportunities we've identified.
Monitor progress and adapt the strategy as your business and priorities develop.
Your Strategy Can Bring Different Marketing Channels Together
Where appropriate, Big Fish can manage the individual services that form part of the wider strategy.
SEO
Improve organic Google visibility and build a stronger long-term presence for relevant services and locations.
Explore SEO →Google Ads & PPC
Reach potential customers who are actively searching for the products or services your business provides.
Explore Google Ads →Social Media
Maintain your business presence, create relevant content and use targeted paid campaigns where appropriate.
Explore Social Media →Website Design
Build or improve the website that your SEO, advertising and social activity ultimately sends potential customers to.
Explore Website Design →It's Not Always About Spending More
Increasing a marketing budget doesn't automatically improve the results. If the website, targeting, strategy or customer journey isn't right, increasing spend can simply increase the amount of money being wasted.
A better approach is to look at how the existing budget is being used first, identify where the strongest opportunities are and then decide where additional investment could make sense.
That could mean shifting budget between marketing channels, improving your website before increasing advertising, investing in longer-term SEO or concentrating paid advertising on your most important services.
Bespoke Marketing Support For Businesses At Different Stages
For companies already marketing themselves but wanting a clearer, more joined-up strategy.
For businesses ready to increase their marketing activity and wanting guidance on where to focus next.
For companies that want a fresh review of existing campaigns, SEO, websites or digital marketing activity.
For owners who know marketing needs attention but don't want to guess which service they should buy first.
Marketing Advice Without The Corporate Agency Experience
We believe good marketing starts with understanding the business behind it.
Work with people who get to know your business rather than being passed between departments and account managers.
We'll explain what we're recommending and why without burying the conversation in unnecessary marketing jargon.
Your recommendations are based on your business rather than a pre-built strategy designed for somebody else.
Because we work across websites, SEO, PPC and social media, we can consider how those areas fit together.
“Excellent advice. Lee really helped me develop a marketing strategy specifically tailored to my business. Thank you.”
We Also Offer Monthly Marketing Management Packages
If you're looking for ongoing management rather than consultancy alone, our Bronze, Silver, Gold and Platinum packages provide different levels of monthly digital marketing support.
Not Sure What Marketing Your Business Actually Needs?
You don't need to decide whether you need SEO, Google Ads, social media or a new website before contacting us. Tell us about your business, what you're currently doing and what you'd like to achieve, and we'll start from there.