Google Ads That Put Your Business In Front Of Customers
Professional Google Ads and Pay Per Click management for businesses that want to reach potential customers at the moment they're actively searching for the products and services they provide.
Reach People Who Are Already Searching For What You Do
Google Ads gives your business the opportunity to appear when potential customers actively search Google for products or services like yours.
Unlike advertising that simply puts your message in front of a broad audience, search advertising can target people based on the words they're searching, the services they're interested in and the locations you want your business to reach.
But simply running Google Ads doesn't guarantee good results. Campaign structure, keywords, targeting, budgets, adverts and ongoing optimisation all have an important part to play.
What Goes Into A Professionally Managed PPC Campaign?
A successful campaign needs more than a collection of keywords. We build and manage campaigns around the services, customers and locations that matter to your business.
Keyword Research
Identify the searches that show genuine potential customer intent and organise keywords around your priority products and services.
Campaign Structure
Build organised campaigns and ad groups so your adverts, keywords and landing pages remain closely connected to what customers are searching for.
Location Targeting
Focus advertising on the towns, areas or regions where your business actually wants to generate new customers.
Ad Creation
Create relevant search adverts that clearly communicate your services and give potential customers a reason to visit your website or contact you.
Negative Keywords
Identify irrelevant searches and exclude terms that could waste budget on visitors who are unlikely to need what your business provides.
Ongoing Optimisation
Monitor search terms, targeting, adverts and campaign performance so your account can be continually refined as new data becomes available.
Advertising With Far More Control
One of the biggest advantages of Pay Per Click advertising is the level of control it can give you over what you're promoting, where you're advertising and how your budget is being used.
Target Specific Services
Focus advertising spend on the products or services your business particularly wants to promote.
Choose Your Locations
Concentrate campaigns on the geographic areas that are most important to your business.
Control Your Budget
Set campaign budgets and adjust how much you're prepared to invest as your priorities change.
Measure Performance
Use campaign data to understand how people are finding and interacting with your advertising.
It's Not About Getting The Most Clicks
A campaign generating hundreds of irrelevant visitors can be far less valuable than one bringing a smaller number of people who are genuinely looking for the service you provide.
Focus On Customer Intent
We look beyond search volume and focus on the relevance and intent behind the searches triggering your adverts.
Spend Where It Matters
PPC management should continually look for ways to reduce wasted spend and concentrate budget on the areas showing the strongest potential for your business.
Flexible Advertising Built Around Your Business
Your advertising shouldn't be disconnected from what is actually happening within your business. Priorities change, seasonal demand changes and some services may become more important at different times of the year.
Google Ads gives us the ability to adjust campaigns around those changes. Budgets can be reviewed, locations refined and different services given greater focus when required.
That makes PPC particularly useful for businesses that want a marketing channel capable of adapting as their requirements change.
How We Manage Your Google Ads
Every campaign starts with understanding the business rather than simply switching on adverts and hoping they generate enquiries.
Understand
We learn about your business, services, customers, target areas, advertising priorities and budget.
Build
We research keywords and create a campaign structure around the services and searches you want to target.
Launch
Campaigns are launched with relevant adverts, targeting, budgets and exclusions aligned with your objectives.
Monitor & Optimise
We review the search data and continually refine campaigns based on what we're learning from actual performance.
Google Ads Isn't A Set-And-Forget Platform
Search behaviour changes, competitors change and new search terms can continually trigger your adverts. That's why campaigns need ongoing attention rather than simply being created and left alone.
Regular management allows us to review what people are actually searching for, identify wasted spend, refine targeting and make informed adjustments to the campaign.
The aim is to continually improve how effectively your advertising budget is being used rather than simply increasing how much you spend.
Google Ads Management With A Personal Approach
We want to understand what your business actually needs from its advertising rather than simply focusing on clicks and statistics.
Campaigns are structured around your business, services, locations, customers and advertising priorities.
We explain what we're doing in understandable terms rather than hiding everything behind advertising terminology.
Work with a Kent-based agency that takes the time to understand your business and how your campaigns fit into it.
Your Google Ads can work alongside SEO, your website and social media as part of a broader digital marketing strategy.
“Lee always has time to help with any query, clever use of the advertising budget has turbo charged my sales!”
Build A Complete Digital Marketing Strategy
Google Ads can generate targeted visibility quickly while your other digital channels help strengthen your business's wider online presence.
SEO
Build your longer-term organic visibility alongside your paid Google search campaigns.
Explore SEO →Social Media Management
Keep your business visible with professional content and targeted social advertising.
Explore Social Media →Website Design
Give people clicking your adverts a professional website designed to turn more visitors into enquiries.
Explore Web Design →Want More Enquiries From Google Ads?
Tell us about your business, the services you want to promote, the areas you want to target and your advertising objectives. We'll discuss how a professionally managed PPC campaign could work for you.